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Rachel Karten

A newsletter about working in social media.
Recent Emails
TodayViews are a byproduct of participationI talked to Anthony Po and Talia Schulhof, co-founders of the marketing agency Pufferfish, about creating content that spreads online.
2 days agoDo you have a Trial Reels strategy?A non-gimmicky guide to Instagram's content testing tool.
1 week agoThat storytime TikTok is probably an ad"UGC creators" are posting fake skits about bad bosses and toxic mother-in-laws to sell products. Consumers are falling for it.
1 week agoThis creator account is run by a media companyPlus Spotify's clever use of data storytelling on social, I asked Denny's about their NVIDIA tweet, and four post formats to try this week.
2 weeks agoConsumers are influencers tooWhy one brand built a campaign that's a "documentary of elevating the guest experience."
2 weeks agoIs Manychat ruining comment sections?Plus five post formats to try this week, inside Rare Beauty's latest campaign, Instagram's audio update, and more.
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